Utilizing Non-state Actors for Korean Public Diplomacy

Public diplomacy is relatively a new concept in the field of international relations. Public diplomacy’s meaning and scope is still being contested, yet many experts –both practitioners and academics- share the view that the role non-state actors can play has become vital for effective public diplomacy. Nevertheless, non-state actors’ networking capability and credibility with target audiences of public diplomacy is not utilized enough. Korea is one of the countries that have realized not only the importance of new trends in public diplomacy, but also advantages of cooperation with non-state actors to conduct more effective public diplomacy. This article analyzes non-state actors’ role in South Korea’s public diplomacy and suggests ways to exploit unrealized potential more effectively.
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Utilizing Non-state Actors for Korean Public Diplomacy

Why Do We Need Non-state Actors in Public Diplomacy?: Theoretical Discussion of Relational, Networked and Collaborative Public Diplomacy

Lee, G., & Ayhan, K. (2015). Why Do We Need Non-state Actors in Public Diplomacy?: Theoretical Discussion of Relational, Networked and Collaborative Public Diplomacy. Journal of International and Area Studies, 23(1), 57-77.

As a consequence of changing domestic and international socio-political environment, public diplomacy policies require relational, networked and collaborative approaches for more effective and long-term outcomes. This article explores the relevance of non-state actors to public diplomacy and suggests why and how collaboration takes place between state and non-state actors. Furthermore, the article develops a typology of collaboration between state and non-state actors for public diplomacy initiatives based on two dimensions: whose objectives are prioritized in the collaboration and who  proposes collaboration. The article suggests that non-state actors’ potential for public diplomacy can be tapped by state when state approaches non-state actors for collaboration as well as opening its channels for collaboration opportunities coming from non-state actors.

Keywords: public diplomacy, non-state actors, public relations, social networks, collaboration

Why Do We Need Non-state Actors in Public Diplomacy?: Theoretical Discussion of Relational, Networked and Collaborative Public Diplomacy